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Life Is What You Make It
à BLOC is more than just a beer. Our goal is to unite endurance athletes around the world and celebrate the beauty of sports. We believe that performances and challenging each other are some of life’s greatest experiences. Through them, friendships are forged. We ride hard, but we wait on the top of the climb to return together. So we can share our stories in good company. And with a great beer!
We created our Life Is What You Make It platform to inspire endurance athletes and facilitate them to go out with friends to do what we like best: riding our bikes, running or swimming and discovering awesome places. So we’re not just selling beer, we’re creating a worldwide community of like-minded, passionate athletes.Go to our pressroom
More info about à BLOC Natural Blonde Beer
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Epic storiesWe ride together
We love stories from the peloton, they enrich our lives. Especially the ones of suffering and achievement. Stories are told when drinking à BLOC. We appreciate that a good story grows stronger over time. It’s one of the reasons we ride. Want to share your story?Contact us